Free Tool

UTM Link Generator

Build campaign-tagged URLs in seconds. Track every click with UTM parameters for Google Analytics.

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Spaces will be replaced with underscores automatically

Campaign Term (optional)

Used for paid search keywords

Campaign Content (optional)

Used for A/B testing or differentiating links

Generated URL

Fill in the fields above to generate your URL...

UTM Parameter Reference

utm_source

Campaign Source

Identifies which site, advertiser, or publication sent the traffic. Examples: google, facebook, newsletter.

utm_medium

Campaign Medium

Identifies the marketing medium or channel. Examples: cpc (cost per click), social, email, referral, display.

utm_campaign

Campaign Name

Identifies the specific campaign, promotion, or strategic initiative. Examples: spring_sale, product_launch, weekly_digest.

utm_term

Campaign Term

Identifies paid search keywords. Use this to track which keyword triggered your ad. Examples: running_shoes, best_crm_software.

utm_content

Campaign Content

Differentiates similar content or links within the same campaign. Useful for A/B testing. Examples: header_link, blue_button, banner_v2.

1Always use lowercase for UTM parameters. Google Analytics treats 'Email' and 'email' as different sources.
2Use underscores instead of spaces. This tool does it automatically, but keep it consistent in all your campaigns.
3Be consistent with naming conventions. Decide on 'facebook' vs 'fb' and stick with it across all campaigns.
4Never use UTM parameters on internal links. They're for external traffic sources only and will break your analytics.
5Document your UTM naming conventions in a shared spreadsheet so your whole team stays aligned.
6Use utm_content for A/B testing. It's the easiest way to see which creative or placement performs best.
7Keep campaign names descriptive but concise. 'spring_sale_2026' is better than 'sale' or 'the_big_spring_clearance_sale_event'.
8Test your tagged URLs before launching a campaign to make sure they load correctly.

Want AI to handle your social media?