Later Pricing 2026: What Every Plan Really Costs

Prices verified 30 September 2026 on later.com/pricing.

Later costs $25 per month for Starter, $50 for Growth and $110 for Scale, billed monthly. Billed yearly, those fall to $18.75, $37.50 and $82.50 a month. Starter includes 1 social set and 1 user, Growth 2 sets and 2 users, Scale 6 and 4. There’s no free plan, and the 14-day trial needs a card.

Those six numbers are the easy part. The hard part is the social set, the unit that decides whether a second Instagram account costs nothing extra or doubles your plan. We read Later’s plans and add-ons on later.com/pricing on 30 September 2026, on both billing toggles. For every other scheduler, see the 2026 social media tool price matrix and how we compare tools.

Table of Contents

• How much does Later cost in 2026?
• What is a Later social set, and how many profiles does it cover?
• How many posts can you schedule on each Later plan?
• What does Later cost for more users or more brands?
• Does Later have a free plan or a free trial?
• Who is Later genuinely worth it for?
• How does Outfeed AI’s Starter plan compare with Later Starter?
• Later pricing FAQ

How much does Later cost in 2026?

Later has three paid plans and no free one. Starter is $25 per month, billed monthly, Growth $50 per month and Scale $110 per month. Paying for a year takes 25% off, which Later’s page also calls “3 months free”.

Disclosure: Outfeed AI makes a competing social media tool. We read every price on the vendor’s own page and recommend the competitor where it fits better.

What is a Later social set, and how many profiles does it cover?

A social set is one profile on each network Later supports. Later’s pricing page lists eight: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. One set can hold up to eight profiles, but never two on the same network. A second Instagram account needs a second set, even if the first set has seven empty slots, and a second Facebook brand means a second Page, not a second Facebook account.

What you connect	Sets needed	Cheapest plan that fits
One brand on Instagram, TikTok and Facebook	1	Starter
One brand on all 8 of Later’s networks	1	Starter
Two Instagram accounts, e.g. a creator account and a shop	2	Growth: Starter can’t add a set
Three brands, each on Instagram and TikTok	3	Growth plus 1 extra set
Six brands	6	Scale
An X or Bluesky account	None will hold it	Later’s pricing page doesn’t list X or Bluesky

Starter is the strict tier. Its card reads “Extra Social Sets, users and AI credits not available”, so there’s no paying a little more for one more account.

Later bills on two units at once, sets for accounts and users for people; our per-seat vs per-account pricing explainer compares the models. Buffer bills per account, which is cheaper for two accounts on one network, as the Buffer vs Later comparison shows.

How many posts can you schedule on each Later plan?

Starter allows 30 posts per profile per month, Growth 180, and Scale has no post limit. The cap counts per profile, so a Starter set on four networks can carry up to 30 posts on each. For most small brands that’s enough; daily posting is where Starter pinches.

The arithmetic for a brand posting 5 times a week on Instagram, TikTok, Facebook and LinkedIn:

• Average month: 5 posts × 52 weeks ÷ 12 ≈ 21.7 posts per profile.
• Busiest month: 31 days is 4 weeks plus 3 days, so at most 20 + 3 = 23 posts per profile.
• Against Starter’s 30: at least 7 posts of headroom per profile. Across the four profiles that’s about 87 posts in an average month, against a combined cap of 120.

Daily posting puts 31 posts on a profile in a 31-day month, one over Starter’s cap. Twice a day needs Growth, whose 180 works out to six posts a day per profile. AI help is capped separately: 5 credits a month on Starter, 50 on Growth, 100 on Scale.

What does Later cost for more users or more brands?

Extra users and extra sets are sold only on Growth and Scale. An extra social set costs $15 a month billed monthly, or $11.25 a month billed yearly. An extra user costs $5 a month, or $3.75 billed yearly. Starter can’t add either, so any second user or second set means Growth. By six brands, Scale is the better buy.

Your setup	Cheapest Later plan	Billed monthly	Billed yearly, per month	Billed yearly, per year
1 user, 1 brand	Starter	$25 a month	$18.75 a month	$225 a year
1 user, 2 Instagram accounts	Growth	$50 a month	$37.50 a month	$450 a year
3 users, 2 brands	Growth + 1 extra user	$55 a month	$41.25 a month	$495 a year
2 users, 3 brands	Growth + 1 extra set	$65 a month	$48.75 a month	$585 a year
4 users, 6 brands	Scale	$110 a month	$82.50 a month	$990 a year

Prices verified 30 September 2026 on later.com/pricing.

Why Scale for the last row? Growth plus four extra sets and two extra users comes to $50 + (4 × $15) + (2 × $5) = $120 a month billed monthly, or $37.50 + (4 × $11.25) + (2 × $3.75) = $90 a month billed yearly. Scale covers the same for less on both bases, with unlimited posts and two years of analytics.

For a small team, Loomly’s Starter includes 3 users and 12 social accounts for $65 per month billed monthly, or $49 billed yearly. That’s more than Later Growth with an extra user, but approvals are Loomly’s strength. See what Loomly charges per plan. Prices verified 30 September 2026 on loomly.com/pricing.

Does Later have a free plan or a free trial?

No free plan, but there is a 14-day trial, and it needs a card. Later’s pricing page lists no free plan in 2026. Every paid plan comes with a 14-day trial, once per account. Later’s trial FAQ says you enter card details at checkout and the paid subscription starts automatically when the trial ends unless you cancel. Current and former paid customers can’t take it.

The same FAQ mentions “Existing Customers on Free plan”, so some older accounts keep a legacy free tier, but new sign-ups can’t choose it. If you’re only testing, set a reminder before day 14.

If you need free, two routes work. For Facebook and Instagram only, Meta Business Suite schedules posts, stories and reels at no cost: here’s what Meta Business Suite really costs. For up to 3 channels on more networks, Buffer’s Free plan holds 10 scheduled posts per channel at a time.

Who is Later genuinely worth it for?

Instagram- and TikTok-first creators and small brands who plan visually and sell through their bio link. Later’s Visual Planner shows your profile the way followers will see it before posts go out, and it schedules Reels, carousels and Stories. Its Link in Bio tracks clicks and sales. It also posts to Snapchat, which isn’t on Buffer’s list of networks.

• The Visual Planner. Drag-and-drop calendar, feed preview, bulk scheduling from your media library and unlimited media storage.
• Link in Bio with sales tracking. Up to five links per Instagram feed post or Reel and one per TikTok post, custom SEO, Mavely affiliate links, a Mailchimp form and Google Analytics sales tracking, on every plan.
• Analytics that grow with the tier. 3 months of history on Starter, 1 year on Growth and 2 years on Scale, whose card also lists competitive benchmarking and brand health.

Later is a weaker fit if you post to X or Bluesky, if your team outgrows the included users, or if you’d schedule more than 30 posts a month on one Starter profile. Our list of Later alternatives covers the other options.

How does Outfeed AI’s Starter plan compare with Later Starter?

Later Starter is cheaper, and Outfeed Starter counts accounts rather than sets. Billed monthly, Later Starter is $25 and Outfeed AI Starter $29. Billed yearly, it’s $18.75 against $24 a month. Later gives one user a set of up to 8 profiles with 30 posts per profile a month. Outfeed gives one member 10 accounts and 100 posts a month across 9 platforms.

	Later Starter	Outfeed AI Starter
Billed monthly	$25 per month	$29 per month
Billed yearly	$18.75 per month	$24 per month
Users	1	1
Accounts	1 social set: up to 8 profiles, one per network	10 accounts
Posts	30 per profile per month	100 per month
Networks	8, including Snapchat	9, including X and Bluesky
Free trial	14 days, card required	3 days, card required

Prices verified 30 September 2026 on later.com/pricing and outfeed.ai/#pricing.

For a solo creator on Instagram and TikTok who wants to see the grid before it goes live, Later Starter is cheaper and better at that job; its Visual Planner and Link in Bio are ahead of anything we offer. Outfeed is different rather than better: you write posts by chatting with an assistant, and X and Bluesky are included. The limits are real. TikTok posts publish as private for now, which matters to a TikTok-first creator. We don’t publish Instagram Stories or post to Snapchat, X posts are text-only with a monthly cap, and there’s no social listening. Starter includes a 3-day free trial with 100 AI credits. Card required. Pro and Agency are billed from the first day.

For three people, Outfeed Pro is $59 per month, billed monthly, for 25 accounts and unlimited posts. Later Growth with an extra user is $55 a month, billed monthly. See our Outfeed AI vs Later comparison and how Outfeed’s $29 and $59 plans compare.

Try Outfeed AI’s chat-first scheduler

Later pricing FAQ

How much does Later cost per month?

Billed monthly, Later Starter is $25 a month, Growth is $50 and Scale is $110. Billed yearly, the same plans work out to $18.75, $37.50 and $82.50 a month. Starter includes 1 social set and 1 user, Growth 2 sets and 2 users, and Scale 6 sets and 4 users.

Is Later free?

No. Later’s pricing page lists no free plan in 2026, only paid plans with a 14-day free trial. Some older accounts are still on a legacy free plan, but new sign-ups can’t choose one. The cheapest plan is Starter at $25 per month, billed monthly, or $18.75 per month, billed annually.

What is a Social Set in Later?

A social set is one profile on each network Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat, so up to eight profiles. It holds one profile per network, so a second Instagram account needs a second set. Starter includes 1 set, Growth 2 and Scale 6.

Does Later have a free trial?

Yes. Every paid plan has a 14-day free trial, once per account. Later’s help centre says you enter card details at checkout and the paid subscription starts automatically when the trial ends unless you cancel. Current and former paid customers can’t take the trial.

How much do extra users or Social Sets cost on Later?

Only Growth and Scale can buy add-ons. An extra social set is $15 a month billed monthly, or $11.25 a month billed yearly. An extra user is $5 a month billed monthly, or $3.75 a month billed yearly. Starter can’t add sets or users, so a second user or a second set means moving to Growth.

How many posts can I schedule on Later’s Starter plan?

30 posts per profile per month. With one social set, that’s up to 30 on each connected network. Growth raises the cap to 180 posts per profile per month, and Scale has no post limit.